![]() Blocking your content – The most permanent action that the copyright holder can take against your content is blocking it altogether.Whilst this doesn’t sound too bad, don’t rely on it happening to you, as it’s the least likely result of copyright infringement claims. Tracking your content – The owner of the copyright can choose to track your content’s viewer statistics without taking further action.Audio is one of the most important aspects of successful YouTube videos, so not having any on your content could lead to a serious drop in view counts. This means that your video will still be available to watch, but it won’t have any sound in the snippet where the copyrighted song should be. Muting your content – If the copyright owner chooses not to monetize your content, it’s likely that they’ll still choose to mute it if it’s using an audio file or song without permission.Demonetizing your content – The most common result of a copyright infringement claim is monetization…but not by you! If the copyright holder learns that you’re using their music without permission, they are within their rights to monetize your video and claim all proceedings it generates instead of you.This can result in the following things happening to your video. When the holder of the copyright finds out that you’ve used their work unlawfully, you’ll likely get handed a copyright claim against your content. So, let’s say you choose to ignore all the advice and use copyrighted music without permission from the owner. What happens if you break YouTube’s copyright policies with your content? This is not something you want – let’s take a look at the consequences. If you’re found to be in breach of copyright law, you will get a copyright claim applied to your video in the form of a copyright strike. So, if you’ve uploaded a video with Don’t Infringe Me No More in the background and you don’t have permission to use it, Content ID will hunt you down. Content ID tracks down copyright infringementsĪfter a copyright owner registers their copyright with Content ID, YouTube regularly sends a virtual police force to search for unauthorized uses of it. You may want to use the song in your video, but Content ID will now be able to find out if you do. ![]() Say one of your favorite singer-songwriters creates and records a song called Don’t Infringe Me No More they could register that song with Content ID. Creators register their song or video with Content ID and become the copyright holder for that particular piece of intellectual property Let’s break it down and take a closer look at how Content ID technology works in practice. If any part of a video’s soundtrack matches audio files registered to the Content ID database, it can trigger a copyright claim automatically. Just like how Shazam scans your environment for audio that matches its database, Content ID scans the audio of every video uploaded to YouTube. Imagine Content ID as a sophisticated version of Shazam. In order to make this process possible across the whole platform, YouTube uses a system called Content ID. It’s not YouTube that is making the decision to put a copyright claim on one of your videos it’s merely following the rules by holding offenders accountable if they use someone else’s materials without permission. As a content-sharing platform, YouTube simply upholds copyright laws that cover the whole content creation industry. The main thing to understand about YouTube’s copyright policies is that they are much, much bigger than YouTube itself. YouTube’s copyright policies – what are they, and how do they work? ![]() If you’re looking for more of an introduction to the issue, check out our other blog post for a full overview of copyright rules on YouTube.
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